• Jul 14, 2020
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  • 8 min read

IDFA, SKAdNetwork, and the Jobs Attribution Does

By Grant Harbin Much ink has been spilled litigating the particulars of iOS 14 and its anticipated disruption of mobile advertising. Most commentary has adopted a monolithic interpretation of the issue along with a bimodal expectation: at stake is the task of “attribution”, and either it persists in a weakened