Design & Illustration
& Video Editing
(VO, SFX, Music)
How it Works
Set number of concepts, variants, adaptations per month
Integrated performance analysis & test strategy consultation
Monthly creative strategy workshop & learnings deep-dive
Dedicated account team available for live collaboration and analysis
Discretionary spending messaging (dates, drinks, accessories, nice-to-haves) started to underperform as users began to spend cash advances on more essential items (groceries & gas etc.)
After successful isolated use-case testing & customer research done by Klover, Headlight was able to identify key personas & case-scenarios highlighted in a variety of different creatives, finding new top performing ads which increased CTR by 92% and cut the CPA in half.
Roman and a number of strong performing product-focused assets, performance began diminishing through May as a result of creative exhaustion and new assets unable to drive similar performance.
Headlight was able to create a number of patient-focused assets featured real stories of their health care journey that increased previous CTRs by 84% and treatment requests by 46%.
SoSecure by ADT was unable to expand into new audience segments and was dependent on promotional messaging that limited its reach.
Headlight created a diverse series of product use case videos that improved core KPIs (+32% CTR, -37% CPR) while uncovering new core audience targeting.
“The Headlight Creative team are incredible collaborators. They bring clear vision, effortless flow, and that intangible “I never thought of it like that!” magic to the creative process.”
“Headlight provided invaluable creative support to RoboKiller that integrated seamlessly with our UA and Growth operations. They helped us accelerate our internal creative development process, and produced well designed, strategic and action-driven ad creatives.”
“As an emerging, growth-focused brand in an extremely cluttered category, we knew how important it would be to have digital creative that could cut through the noise and allow our brand to shine amongst the competition. Partnering with Headlight on creative allowed us to elevate our brand and focus on making the most out of our ad spend. The team was able to bring us critically unique concepts that allowed us to stand out and increase conversion.”
I would highly recommend Headlight to anyone looking for a growth agency that can deliver exceptional work with professionalism, passion, and creativity.
From the outset, the team demonstrated a deep understanding of our growth goals, brand, and unique needs. They listened carefully to our objectives and worked collaboratively with us to develop a growth and creative strategy that aligned with our goals.