Unlock Breakthrough Creative Performance
More than ever, a steady stream of beautiful, high-impact performance creative is what will make or break your growth success. Headlight’s full-stack Creative Team takes a full-funnel, dynamic test-and-learn approach that drives immediate ROI while unlocking critical audience insights.
Our process begins with developing fluency in your offering: performance analysis of existing channels, audience insights, core differentiators, the competitor landscape, and deep knowledge of your brand and messaging guidelines. This thorough discovery process allows us to develop the ‘in-house’ level of understanding required to begin steering the creative strategy in direction of your growth goals while keeping your branding and tone of voice intact.
Our Capabilities
Ads Conceptualization
Direction
Strategy
(2D, 3D)
& Scripting
Graphics
Editing
Production
(VO, SFX, Music)
Analysis
Design & Optimization
Design & Optimization
Frameworks
& Market Research
Supported Channels
How it Works
Creative Team
Dedicated account team available for live collaboration and analysis
Flexible Deliverables
Set number of net new concepts, variants & iterations per month
Performance Analysis
Integrated performance analysis & test strategy consultation
Strategic Outcomes
Monthly creative strategy workshop & learnings deep-dive
Klover
Challenge
Discretionary spending messaging (dates, drinks, accessories, nice-to-haves) started to underperform as users began to spend cash advances on more essential items (groceries & gas etc.)
Solution
After successful isolated use-case testing & customer research done by Klover, Headlight was able to identify key personas & case-scenarios highlighted in a variety of different creatives, finding new top performing ads which increased CTR by 92% and cut the CPA in half.
Ro
Challenge
Roman and a number of strong performing product-focused assets, performance began diminishing through May as a result of creative exhaustion and new assets unable to drive similar performance.
Solution
Headlight was able to create a number of patient-focused assets featured real stories of their health care journey that increased previous CTRs by 84% and treatment requests by 46%.
ADT
Challenge
SoSecure by ADT was unable to expand into new audience segments and was dependent on promotional messaging that limited its reach.
Solution
Headlight created a diverse series of product use case videos that improved core KPIs (+32% CTR, -37% CPR) while uncovering new core audience targeting.
“The Headlight Creative team are incredible collaborators. They bring clear vision, effortless flow, and that intangible “I never thought of it like that!” magic to the creative process.”
“Headlight provided invaluable creative support to RoboKiller that integrated seamlessly with our UA and Growth operations. They helped us accelerate our internal creative development process, and produced well designed, strategic and action-driven ad creatives.”
“As an emerging, growth-focused brand in an extremely cluttered category, we knew how important it would be to have digital creative that could cut through the noise and allow our brand to shine amongst the competition. Partnering with Headlight on creative allowed us to elevate our brand and focus on making the most out of our ad spend. The team was able to bring us critically unique concepts that allowed us to stand out and increase conversion.”
I would highly recommend Headlight to anyone looking for a growth agency that can deliver exceptional work with professionalism, passion, and creativity.
From the outset, the team demonstrated a deep understanding of our growth goals, brand, and unique needs. They listened carefully to our objectives and worked collaboratively with us to develop a growth and creative strategy that aligned with our goals.