Unlock Breakthrough Creative Performance
We supercharge your growth marketing with fresh, conversion-driving creative for social, YouTube, programmatic and connected TV. Our in-house team takes a full-funnel, test & learn approach that drives immediate ROI while advancing your brand and unlocking critical audience insights. We offer creative in tandem with managed growth services or standalone through a flexible subscription model that’s fit to your specific needs.
Our Capabilities

Creative

Design & Illustration

& Video Editing

& Animation

Copywriting

Creation

(VO, SFX, Music)

Pages

Screens

Frameworks
Supported Channels












How it Works
Flexible Deliverables
Set number of concepts, variants, adaptations per month
Performance Analysis
Integrated performance analysis & test strategy consultation
Testing Framework
Monthly creative strategy workshop & learnings deep-dive
Creative Team
Dedicated account team available for live collaboration and analysis
Klover
Challenge
Discretionary spending messaging (dates, drinks, accessories, nice-to-haves) started to underperform as users began to spend cash advances on more essential items (groceries & gas etc.)
Solution
After successful isolated use-case testing & customer research done by Klover, Headlight was able to identify key personas & case-scenarios highlighted in a variety of different creatives, finding new top performing ads which increased CTR by 92% and cut the CPA in half.






Ro
Challenge
Roman and a number of strong performing product-focused assets, performance began diminishing through May as a result of creative exhaustion and new assets unable to drive similar performance.
Solution
Headlight was able to create a number of patient-focused assets featured real stories of their health care journey that increased previous CTRs by 84% and treatment requests by 46%.





ADT
Challenge
SoSecure by ADT was unable to expand into new audience segments and was dependent on promotional messaging that limited its reach.
Solution
Headlight created a diverse series of product use case videos that improved core KPIs (+32% CTR, -37% CPR) while uncovering new core audience targeting.





