Read Article

The Why of Match Market Testing with GeoLift

By Shaun Kiernan

Read Article

So you tested TikTok ads and failed – these three tips will get you on the right track

By Hillary Tran

Read Article

The State of App Attribution in 2024

By Shaun Kiernan

Read Article

You shouldn’t have a TikTok strategy. You should have a vertical video strategy.

By Richard Ingilby

Read Article

Keeping It Fresh – 3 Approaches to Ideate on Disruptive Performance Creative

By Kevin Wyckoff

Read Article

Does ChatGPT know your customers better than you do? Part 3: The Pitfalls and The Promise

By Matt Gillooly

Read Article

Does ChatGPT know your customers better than you do? Part 2: The Process

By Matt Gillooly

Read Article

Does ChatGPT know your customers better than you do? Part 1: The Problem

By Matt Gillooly

Read Article

Meet with Headlight at GDC & MAU

By Michael O'Brien

Read Article

Demystifying SKAD 4.0 for Freemium Games

By Kevin Young

Read Article

5 Signs Your Meta Campaigns May Not Be Incremental

By Kevin Young

Read Article

Don’t have the branding $ to run 4 Super Bowl spots like Temu? Here’s how to work with what you’ve got.

By Richard Ingilby

Read Article

3 Ways to Increase Reach with a Consolidated Campaign Strategy on Social

By Kevin Young

Read Article

How to Drive Actionable Insights from Media Mix Modeling

By Kevin Wyckoff

Read Article

How to Optimize Creative in a Downturn with Zynga and AppsFlyer

By Grant Harbin

Read Article

Meta Creative Strategy Post-iOS 14.5 Part 2: How to test creative successfully

By Grant Harbin

Read Article

How to Nail Creative Strategy on Meta Post-iOS 14.5: Part 1

By Grant Harbin

Read Article

Brand-Side Podcast: Demystifying Performance Creative with Headlight

By Sharon Romang

Read Article

IDFA, SKAdNetwork, and the Jobs Attribution Does

By Grant Harbin

Read Article

Mastering TikTok Mobile Ads: Takeaways from Six Months in the Self-Serve Beta

By Grant Harbin